Being human is, perhaps, the most critical element to one's online content. Nobody wants to read something written by a robot.
But the ability to convey that human element is hard.
As individuals, we all spend so much time trying to please everyone around us. Pleasing a client. Pleasing the boss. Pleasing friends and family. As businesses, we're trying to engage, relate and please every living thing that can stare at a screen.
Deep down, we all know pleasing everyone is downright impossible. And the more we try, the more our real tone suffers.
In reality, though, there is a simple way to be more human:
Just be you.
Well, that was certainly profound, no? Let me illustrate the point with a personal example.
